The Betterhood is Essentia’s local community initiative.
Every Essentia store is part of a community and one of our big goals is to get involved with our local charities, causes, artists and organizations.
This is why you’ll find us hosting charity events that allowed us to pass a bill in Calgary to stop the culling of wild horses, running silent auctions to raise funds for food banks in Vancouver, hosting clothing drives to support firefighters in Denver or pet adoption days to show some love for our furry friends. Across each Essentia location you will find an array of events that allow local entrepreneurs to showcase their skills whether it be yoga, meditation, or wellness talks we love hosting it all. Not to mention all the local artists that get the opportunity to showcase their work in our beautiful spaces. Suffice it to say, the Essentia team is a passionate bunch.
The Betterhood has also been growing with the introduction of the Healthy Living Lecture Series in conjunction with the Hippocrates Health Institute. These free monthly lectures feature some of the top teachers from Hippocrates and wellness experts to bring unprecedented free access to the knowledge and the science of wellness.
Now, 11 years since it's launch, Essentia’s Betterhood has been reworked in order to still safely be involved with local communities given the changes to social and community engagement in 2020. Essentia is proud to announce it’s new overarching Betterhood program, managed from Essentia’s GOLS and GOTS certified organic factory headquarter, the new Betterhood will see Essentia donating mattresses, foundations and pillows to local charities with a focus on charities that directly benefit the focus of spreading wellness through sleep with a donation goal of over $1.2 million worth of product being donated in 2021.
The new Betterhood initiative sees Essentia opening its reach of donations to more communities outside of those that Essentia has a physical presence. Should you know a non-profit organization that could benefit from Essentia’s Betterhood initiative we invite you to contact us!
Giving Back for Safe Sleep
It was important for us to partner with charities that focus on helping to create safe home spaces for the vulnerable. Being able to donate mattresses, foundations and pillows knowing they will be enriching those lives is our goal, and these are some of the partners we are proud to work with to accomplish this!
GOOD360 directly helps individuals, families and communities impacted by disasters or other challenging life circumstances. The mission is to transform lives by providing dignity, hope, and a sense of renewed possibility.
Habitat for Humanity fosters and build equity through affordable housing. Every individual involved with Habitat feels safe and encouraged to bring their whole selves to the mission knowing they are valued, heard, and respected.
Action Nouvelle Vie provides concrete help in a human way to people in difficulty, with an emphasis on the well-being of children and young people, in order to improve their living conditions and instill hope. They aim to meet basic needs, while focusing on training and social reintegration.
The Martin-Matte Foundation helps provide a better quality of life for children and adults living with head trauma or physical disability.
The Papillon Foundation, a non-profit organization, is a hub of resources and support for people with disabilities, their families and community stakeholders. It offers tailored services that allow people with special needs to reach their full potential in addition to meeting the needs of their families.
The Old Brewery Mission works with Montreal’s homeless men and women, meeting their essential needs while finding practical and sustainable solutions to end chronic homelessness.
Maison Gilles-Carle Foundation provides support and respite to caregivers by offering their loved ones quality temporary accommodation, throughout Quebec.
Maison L’Esther is a home providing assistance and accommodation for women and child victims, domestic violence.